Veronique Cabral
Head of Business Planning @Kia France
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WORK HISTORY
Head of Business Planning @Kia France
Rueil-Malmaison, FR
Go-to-Market Strategy for Kia PBV (EV Light Commercial Vehicles)- 360° strategic planning of Kia PBV business (eLCV by Kia)- Develop and execute the go-to-market strategy- Coordinate with relevant departments to ensure successful market deployment.Strategic Planning and Business strategy- Develop and implement medium- and long-term market and sales forecasts- Define overall volume strategy through benchmarking and macroeconomic and regulatory analysis.Business planning- Coordinate the annual budget preparation, in collaboration with Kia Europe- Establish and monitor KPIs for all activities within Kia France- Present strategic outcomes to senior management- Manage and coordinate strategic projects in alignment with the Kia France Executive Committee.
EDUCATION
University of Kansas - Graduate School of Business
Business Administration and Management, General
Clermont School of Business
Master in Management, Spécialisation en Marketing Automobile
ABOUT VERONIQUE CABRAL
Senior Automotive Executive with 15+ years of experience in strategic planning, product marketing, and business development across French and European markets. Proven track record in leading go-to-market strategies, launching EV/eLCV portfolios, and driving long-term growth initiatives at Kia. Adept at cross-functional leadership, market forecasting, and aligning business objectives across HQ and regional teams.
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