Veronique Berger
Global marketing leader who builds high performing teams and turns strategy into action to achieve business results.
- Role
- Global Vice President Commercial Marketing at Bio-Rad Laboratories
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Veronique Berger
Highly accomplished global marketing executive who effectively conceives and executes compelling customer-focused strategies to drive growth and share gain. Broad experience levels across financial services, consulting, healthcare medical devices, life science and cancer diagnostic industries. Held increasing responsibilities across the entire spectrum of marketing contributing to deepen her competency in leveraging marketing as a growth vector- Passionate about building engaged and high performing, diverse global teams with a focus on talent growth and retention- Advocate for building purpose-driven brand experiences- Consistently recognized for her ability to turn strategy into action and operational excellence- Champion practitioner of process rigor to track and continuously optimize for improved results- Drive impactful commercialization of New Product Introductions, including segmentation, value propositions and global market activation strategies- Consumed change agent who tackles challenges with conviction and persistence. Collaborates across the organization to serve and support the broader business objectives- Experienced at leading business strategy planning to identify adjacencies for future growth- Strong believer and practitioner of authentic leadership and diversity.Highlights of contributions at Leica Biosystems (a Danaher company in Cancer Dx)- Global marketing plans and customer-focused growth strategies delivered a 5yr CAGR of 31%- Marketing commercial activation process for New Products from 75% RA to 90% and share gain- Marketing org build- up including strategic marketing, digital with Ecommerce, regional, brand with high sustained high engagement (>85%) and high productivity.
Experience
Global Vice President Commercial Marketing
Jul 2025 — Present
Education
Rotterdam School of Management, Erasmus University
M.B.A, International Marketing & Business
Faculté des Langues | Université de Strasbourg
Doctorat (Masters), Literature, communication
Skills
- Marketing
- Product Management
- Medical Devices
- Product Launch
- Segmentation
- Management
- Competitive Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Value Proposition Development
- Global Marketing Strategy
- Global Branding
- International Marketing
- Integrated Marketing
- Product Marketing
- Global Marketing
- Global Communication Strategy
- Strategy
- Strategic Planning
- Marketing Communications Planning
- Product Development
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