Veronica W.

About Veronica W.

I lead enterprise people initiatives focused on culture, engagement, belonging, and employee experience. My work centers on turning employee insights and data into practical strategies that improve how people experience work and how organizations perform. With a Master of Science in Industrial-Organizational Psychology (MSIOP), I have a strong ability to apply evidence-based approaches to organizational effectiveness.In my current scope, I direct employee listening and engagement strategy, onboarding, recognition, and belonging initiatives across a global workforce. I partner with leaders to translate feedback into clear priorities, sustained behavior change, and measurable improvements in engagement and experience. My approach emphasizes fairness, transparency, and alignment between people systems and business goals.Earlier in my career, I served in a national sales role where trust, influence, and relationship-building were essential. That experience continues to shape how I lead—practical, outcome-focused, and grounded in business realities.I believe belonging is a strategic capability, not a program. When organizations design systems and enforce the modeling of leadership behaviors that support it, engagement, trust, and performance emerge.

Experience

1. Senior Lead, Global Culture and Belonging

   Kontoor Brands, Inc.

   Mar 2025 — Present · Greensboro, NC, US

   In my role as Senior Manager, Culture and Belonging at Kontoor Brands, Inc, I lead a team focused on the development and implementation of employee engagement strategies. By affecting relationships that support our strong talent pipeline, leading onboarding practices, and building a culture of belonging, my goal is to enhance the employee experience.

Education

• North Carolina Agricultural and Technical State University

  MS, OSHA

• Purdue Global

  MS, Industrial and Organizational Psychology

• The University of North Carolina at Chapel Hill

  BS, Physical Education Exercise and Sport Science