Veronica Ruff

About Veronica Ruff

As Advancement Coordinator at St. Matthew Catholic School, I lead strategic initiatives in marketing, development, enrollment, and community engagement to support our mission. I collaborate closely with school leadership, the PTO, and community partners to align advancement efforts with school-wide goals and foster meaningful relationships with families, donors, and sponsors.Before transitioning into Catholic school advancement, I built a successful career in the SaaS education space. I was a proven leader and solution architect specializing in the management and optimization of SaaS education businesses. This includes managing, delivering, and developing training with companies such as Taleo, Oracle, and BlackLine.

Experience

1. Advancement Coordinator

   St. Matthew Catholic School

   Oct 2022 — Present · Charlotte, NC, US

   As Advancement Coordinator, I lead key initiatives in marketing, development, enrollment and community engagement to advance the mission and growth of St. Matthew Catholic School. I work cross-functionally with school leadership to align advancement goals with school-wide prioritiesCore Responsibilities-Manage all aspects of marketing and communications, including school branding, digital content, newsletters, website, and social media-Oversee donor cultivation, stewardship, and database management, with a focus on annual giving and long-term engagement-Solicit, secure, and retain Community Sponsors, offering year-round marketing visibility and partnership opportunities-Lead the planning and execution of Open House and other admissions events, including tours for prospective families-Collaborate with internal and diocesan teams to align fundraising and communications efforts-Maintain brand integrity and consistency across all platforms and stakeholder communications-Support leadership in promoting the school\'s Catholic identity through mission-aligned messaging and events-Partner with the PTO on development initiatives, family engagement, and community-building events-Chair, Advancement Committee – School Leadership Council-Member, Communications Committee – School Leadership Council

Education

• Notre Dame of Maryland University

  Business

• Community College of Baltimore County

  Associate of Arts (A.A.), General Studies

Skills

• Performance Management
• Employee Training
• Enterprise Software
• Software as a Service (Saas)
• Instructional Design
• Consulting
• Employee Benefits
• Training
• Program Management
• Human Resources Information Systems (Hris)
• Organizational Development
• Hris
• Employee Relations
• Articulate Storyline
• Onboarding
• Talent Management
• Learning Management
• Recruiting
• Management
• Personnel Management
• Instructor-Led Training
• Human Resources
• Taleo
• Learning Management Systems
• Change Management
• E-Learning