Veronica Rivera

About Veronica Rivera

Diverse by Nature, Inclusive by Choice,” LGBTQ+ Sales Leader, Inclusive Event StrategistDriven tourism and destination marketing professional with over 15 years of experience connecting people, purpose, and place. I am passionate about representing communities through authentic storytelling, strategic partnerships, and inclusive business development.In my new role as Director of Convention Sales and Services at Visit Sacramento, I will support the growth of our capital city as a vibrant meetings destination. I hope to blend creativity and strategy, where I can collaborate across teams, uplift underrepresented voices, and help destinations reach their full potential.My professional values are deeply rooted in community impact, DEI, and mentorship. I believe that when we lead with integrity and innovation, we build stronger relationships and stronger destinations. Whether I’m representing a city, advising a client, or volunteering in the LGBTQIA+ sports community, I bring my full self to the work and aim to make every connection meaningful.I’m always looking to build partnerships that move the industry forward. Let’s connect.Specialties:Destination Sales and Marketing, Meetings and Convention Sales, Partnership Development, DEI Initiatives, Community Engagement, Client Events, Hospitality Industry Relations, Sponsorship Strategy, Volunteer Leadership, Stakeholder Collaboration, Strategic Planning

Experience

1. Director of Convention Sales & Services

   Visit Sacramento

   Jun 2025 — Present · Sacramento, CA, US

Education

• San Diego State University

  Bachelor of Science (B.S.), Hospitality and Tourism Management

Skills

• Food & Beverage
• Tourism
• Hospitality
• Sales
• Hotels
• Revenue Analysis
• Front Office
• Hotel Management
• Event Management
• Hospitality Industry
• Resorts
• Hospitality Management