Veronica N.
Marketing Manager @Fresenius Medical Care
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WORK HISTORY
Marketing Manager @Fresenius Medical Care
Waltham, MA, US
Leads high-impact, patient and physician-facing campaigns for one of the nation’s largest dialysis providers. Drive strategic initiatives to increase therapy adoption, enhance patient education, and support clinical team engagement across 2,600+ clinics nationwide. Support planning and rollout of hemodiafiltration (HDF) treatment campaigns, including stakeholder alignment, kickoff event logistics, content development, and creative feedback. Partner with creative, compliance, and field teams to develop patient-facing materials that explain complex clinical therapies in clear, accessible language. Developed new transplant education and social media assets, increasing visibility of living donation and aligning with National Donate Life Month (NDLM) messaging. Spearheaded the design and implementation of full marketing plans, aligning home dialysis promotional efforts with business goals, and securing buy-in from clinical leadership. Presented monthly campaign strategies and resources to leadership, equipping care teams with effective tools to promote in-center to home therapy messaging and facilitate greater marketing involvement in internal communications. Contributed to a 50% MoM increase in home dialysis conversions in 2023 through campaign execution, education tools, and resource alignment. Launched and managed logistics for a physician education webinar series that drove 500+ leads, supported by email campaigns and internal promotion.
EDUCATION
Center for Cross Cultural Studies
Semester Abroad, Spanish
Russell Sage College
Bachelor’s Degree, Communications, Spanish
Catherine Hinds Institute of Esthetics
600 Hour Advanced Esthetics Program, Advanced Esthetics & Skin Care
SKILLS
ABOUT VERONICA N.
Experienced marketing professional with 15+ years in B2C and B2B industries, specializing in healthcare, beauty, and technology. Proven record of launching high-impact campaigns that increase revenue, boost engagement, and strengthen brand loyalty. Expert in content creation, lead generation, and multi-channel strategy, with a focus on translating business goals into measurable marketing results. Skilled at building lasting relationships with stakeholders, from clinical leaders to consumers, and delivering storytelling that connects with diverse audiences across both traditional and digital platforms.
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