Veronica Nespeca
Global Marketing Manager @SANTONI
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WORK HISTORY
Global Marketing Manager @SANTONI
Milan, IT
Creating and owning global annual wholesale and retail marketing plan and budget• Defining and implementing an annual Marketing master calendar per each account and store, tailor-made to the specific characteristics of each market• Planning, managing and executing the wholesale marketing activations with strategic accounts: online (i.e. Digital campaigns) and offline (i.e.Trunkshows, Pop-ups, OOH Adv, Magazine Adv) • Developing Retail marketing strategies to ensure superior consumer experience and partnerships to drive foot traffic to the stores (i.e. in-store events, partnerships with luxury hotels, exclusive retail launches)• Responsible for brand partnerships (AMG and IWC): Managing the relationship, partnering with them on product launches and executing a go-to-market strategy, in order to maximize advertising efficiency on a global scale• Executing and monitoring KPIs/ROI of marketing plans based on campaign performance, sales and CRM analysis
EDUCATION
Università degli Studi di Perugia
BSc in International Business and Modern Languages, German, English, Business Economics, Marketing, Corporate Finance, EU law
Università Cattolica del Sacro Cuore
MSc in International Management, German, English, International Marketing, International Communication, Information Technology
Liceo Linguistico "A.Capriotti"
High School, Foreign Modern Languages, (English, French, German, Latin)
University of Potsdam
Business German, German Linguistics, English Linguistics
SKILLS
ABOUT VERONICA NESPECA
International professional involved in the luxury and design industry since 10 years in both brand and sales sides, with solid business acumen skillsExtensive experience in international account management and marketing, integrated campaigns, go-to-market process and omnichannel strategiesPassionate about design, craft and culture. Highly interested in sports, sustainability, digital ecosystems and emerging technologies
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