Veronica Pena
Product Designer @Real
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WORK HISTORY
Product Designer @Real
I transformed the product design and development processes by implementing several key initiatives: Design System Development Interface Redesign - V2 User Research Collaboration with Developers Design Team Onboarding Handbook
EDUCATION
Florida International University
Bachelor's degree, Public Relations
SKILLS
ABOUT VERONICA PENA
With a background in hospitality, public relations, and marketing (yes — I took the scenic route), I eventually found my way to my greatest creative playground: Product Design. That multidimensional path still shapes how I work today, blending empathy, storytelling, and systems thinking into every product I touch.I bring over eight years of experience leading product initiatives across industries, including teaching UX/UI at Wyncode (now BrainStation). Today, I’m a Product Design Lead at The Real Brokerage, where I design AI-powered consumer experiences and help shape products from early concept to shipped reality. I approach problems with curiosity, creativity, and a strong bias toward clarity and impact.Curiosity is my operating system. I’m endlessly fascinated by human behavior and the subtle ways people interact with technology. I translate those insights into thoughtful, strategic design— structuring messy problem spaces, shaping product narratives, and guiding features from idea to dev-ready execution. I’m big on alignment and intentionality: every feature should have a reason to exist and a story teams can rally around.I’ve led large-scale initiatives including an AI-powered property search experience that blends conversational intelligence with map-based exploration to support buyers in real time. I also spearheaded a scalable design system that strengthened collaboration across product, engineering, and design.
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