Veronica Manchel
E-commerce Strategy | Online Merchandising | People Leaderahip | Category Manager | ex-Amazon
- Role
- Online Associate Merchant, Bath Vanities & Mirrors at The Home Depot
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Veronica Manchel
Veronica is a results-oriented professional and has more than 15 years of online retail and marketing experience. She has a strong record of delivering successful and creative results in the B2B and B2C spaces. Veronica currently works as an eCommerce leader at The Home Depot. She is responsible for the P&L of the bath vanity and mirror categories, ensuring website visitors are easily able to navigate online aisles, shop complete projects and convert profitably on the most on trend bath products. Prior to Home Depot, she began her own apparel website, Twelve North, targeted to an under-served market segment of plus sized women. While working on Twelve North, she consulted for a variety of other eCommerce startups in both the online and mobile spaces. Previously, Veronica managed Merchandising Operations for Amazon.com’s fashion flash sale site. She specializes in effectively managing cross functional teams, building client relationships and developing new business development strategies.Veronica has an MBA in Strategy and Marketing from Emory University’s Goizueta Business School and an undergraduate business degree from the University of Miami. Specialties: strategy (short and long term), best practices, competitive positioning, management, process improvement, gap analysis, consumer insights, competitive analysis, branding & identity, ideation, hiring & development
Experience
Online Associate Merchant, Bath Vanities & Mirrors
Nov 2021 — Present
Education
North Atlanta High
IB
Emory University - Goizueta Business School
M.B.A, Strategy & Marketing
2009 — 2011
University of Miami Herbert Business School
BBA, Marketing and Entrepreneurship
2001 — 2005
Skills
- Customer Relationship Management (Crm)
- Strategy
- E-Commerce
- Strategic Partnerships
- Strategic Planning
- Project Management
- Sales
- Marketing
- Analysis
- New Business Development
- Leadership
- Social Media
- Business Strategy
- Product Management
- Crm
- Management
- Business Development
- Customer Insight
- Competitive Analysis
- Start-Ups
- Cross-Functional Team Leadership
- Marketing Strategy
- Integrated Marketing
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