Veronica Hernandez
Marketing Director (Co-founder) @The Arepa Republic
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WORK HISTORY
Marketing Director (Co-founder) @The Arepa Republic
CA
Co-founder of The Arepa Republic - The first Venezuelan Arepa\'s Food Truck in Canada!• Franchise Business model definition (mobile and B&M solutions)• Managing the P&L, budget including forecasting, financial modelling, capital prioritization• Strategic business plan definition and execution: segmentation, product analysis (product attributes, value proposition and service level), pricing analysis and definition, competitor’s analysis, SWOT analysis, marketing funnel performance, sales channels mix, pricing and P&L forecast. • Managing a multidisciplinary and multicultural team to define and implement the new franchise project optimizing the operational processes (supply chain, procurement, provisioning and customer services processes).
EDUCATION
Universidad Simón Bolívar
Bachelor of Science
Universidad Metropolitana (VE)
Master's Degree, Business Administration and Management, General
Universidad Simón Bolívar
Chemical Engineer, BS
Penn State University
ESL, English
Universidad Metropolitana (VE)
Master of Business Administration
Universidad Simón Bolívar
Bachelor's Degree, Chemical Engineering
Universidad Metropolitana (VE)
Magister in Business Administration, Master
SKILLS
ABOUT VERONICA HERNANDEZ
15+ years of experience driving holistic product performance with strong focus on customer experience, data insights and cross-functional collaboration.• Expertise with entire life cycle of large-scale products with complex market landscapes and technology integrations for B2C and B2B.• Lead multidisciplinary and multicultural teams to implement consumer-facing technical projects, driving Go-To-Market (GTM) strategies.• Recognized sense of ownership over P&L, domain 4Ps, analytical mindset, and as motivating leader.• Exceptional organizational and time management skill, work well with remote teams, under pressure, results oriented and passion for technology business.• Engineer BS and Master of Business Administration (MBA) degrees.• Proficient in Tableau, Micro-strategy, Microsoft BI, Jira, and well-versed in Agile frameworks. • Bilingual Spanish
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