Veronica Espinal

About Veronica Espinal

From media strategy to motorsport, my career is driven by curiosity, data, and a passion for high-performance environments. Currently, I\'m an Integrated Investment Associate at IPG Medibrands, where I support the execution, tracking, and optimization of media campaigns across TV and digital. I help align media buys with client goals, manage network schedules and reporting, and contribute research and insights to ensure campaigns reach the right audiences.I recently completed ELVTR\'s Motorsport Marketing and Partnerships course, a program led by industry professionals that explores the commercial engine behind the racing industry. The course covered key areas, including sponsorship strategy, brand partnerships, fan engagement, and the evolving media landscape in global motorsport, with a particular focus on Formula 1. This experience deepened my understanding of how brands activate within motorsport and how storytelling, data, and strategy come together to drive business value and fan connection on and off the track.Previously, I was a Resident Media Buyer at VaynerMedia, where I executed media campaigns and used performance insights to guide optimizations across digital platforms.Outside of work, I\'m passionate about film, storytelling, and motorsport. I\'m always looking for ways to merge creativity, commercial thinking, and culture to build powerful, fan-first experiences that resonate in fast-moving environments.Let\'s connect if you\'re working at the intersection of media, motorsport, and storytelling- or want to talk motorsport, branding, and the future of fan engagement.

Experience

1. Associate, Integrated Investment - Campaign Partnerships

   IPG Mediabrands

   Apr 2025 — Present · New York, NY, US

   Supporting the execution and performance of media campaigns across TV and digital channels, ensuring alignment with client objectives and delivery goals.Key Responsibilities:Develop a strong understanding of client goals and media strategies to inform campaign execution.Manage the posting process by monitoring network schedules, campaign delivery, and performance tracking.Input and track media buys, pull reports from internal systems, and assist with billing reconciliation.Handle ad-hoc client requests and compile research to help ensure campaigns effectively reach target audiences.Learn and assist with developing audience estimates to support media planning and investment decisions. Account: USPS

Education

• ELVTR

  Certificate, Motorsport Marketing

• COOP Careers Fellowship

  Digital Marketing Apprenticeship

• City Tech, CUNY

  Associate of Arts and Sciences (A.A.S.), Marketing & Sales Management

  2014 — 2017

• The New School

  Master of Arts - MA, Media Studies

• Baruch College

  Bachelor of Arts - BA, Corporate Communication

  2018 — 2020

Skills

• Marketing Management
• Sales Presentations
• Microsoft Suites
• Presentation Skills
• Market Research
• Organization
• Business Strategy
• Bilingual-English/Spanish
• Marketing Strategy
• Community Service
• Microsoft Excel
• Powerpoint
• Time Management
• Creative Writing
• Pharmacy Technicians
• Volunteering
• Onenote
• Bilingual Proficiency
• Trello
• Leadership
• Twitter
• Microsoft Office
• Medicare Prescription Drug Plans
• Microsoft Word
• Academic Tutoring
• Facebook
• Project Management