Veronica Åkerblad

Senior Project Manager Marketing Operations @yfood Labs

Munich, DE

Develop and execute strategic initiatives to optimize marketing processes across all departments (Brand, Trade Marketing, eCommerce) and cross-functional teams (Operations, Product Development, Tech) Development of interdisciplinary project plans, milestones, and detailed cost overviews, ensuring structured project management and best-in-class execution Manage annual (national and international) business planning and budgeting for marketing and eCommerce activities, aligning with business objectives and financial goals Drive internationalization by localizing and adapting global marketing strategies for regional markets Brand Manager for CH: development and implementation of holistic strategies to strengthen sales and brand awareness – Focus on (D)OOH, eCommerce, Trade Marketing, Brand Activations

Erasmus University Rotterdam

Bachelor of Science (B.Sc.)(Hons.), International Bachelor of Media and Communication

Rotterdam School of Management, Erasmus University

Master of Science (MSc), Marketing Management

The Chinese University of Hong Kong

Exchange Semester: International Asian Studies Programme