Verónica A.
Social Media Marketing Specialist @The Port Authority of New York & New Jersey
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WORK HISTORY
Social Media Marketing Specialist @The Port Authority of New York & New Jersey
New York, NY, US
Develop and execute video and social media content across LinkedIn, Instagram, Facebook, and YouTube to connect audiences with the region’s major transportation systems. Create compelling visuals and copy that inform and engage the public, contributing to campaigns that strengthen brand presence, drive growth, and highlight the Port Authority’s mission to keep the region moving.
EDUCATION
New Jersey Institute of Technology
Bachelor of Arts (B.A.), Communication and Media Studies
Universidad Pontificia Bolivariana
Bachelor of Arts - BA , Communication and Media Studies/ Journalism
Saint Peter's University
Master of Arts - MA, Communications and Public Relations
ABOUT VERÓNICA A.
I’m a social media strategist passionate about turning complex stories into content that connects. With over eight years of experience leading video strategy and creative direction for public and private sector brands, I’ve built campaigns that inform, inspire, and move audiences — including a viral video with over 1 million organic views for PATH Train.My approach blends creativity with data, delivering measurable growth such as a 530% increase in followers and stronger engagement across every channel I manage. Whether shaping a brand’s digital voice or leading cross-functional teams, I focus on driving impact and authentic connection.Highlights:Produced a viral video with 1M+ organic views, boosting brand reach and awareness.Helped increase PANYNJ\'s Instagram followers by 530% and engagement across platforms by 40%.Directed high-impact social campaigns for Horizon BCBS of NJ Led creative strategy and cross-department collaboration for major public initiatives.Expert in video storytelling, analytics, and bilingual audience engagement (EN/ES).
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