Veronica Wycinski
Regional Social Media Manager @PENN Entertainment, Inc
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WORK HISTORY
Regional Social Media Manager @PENN Entertainment, Inc
Columbus, OH, US
Develop and execute an organic social media strategy for multi-property regions.Manage all social media platforms: Facebook, Instagram, X, TikTok, YouTube, and LinkedIn.Create copy, imagery, and video for all digital outlets.Influencer and property activation marketing lead.Assist paid media buyers with ad copy and graphics.Develop property-level team members to capture content, write copy, and assist in strategy implementation.Collaborate with multiple departments for marketing activations. Report to property executives with monthly social reports and upcoming strategies.
EDUCATION
Otterbein University
Bachelor of Arts (BA), Public Relations, Legal Studies
ABOUT VERONICA WYCINSKI
PENN Entertainment benefits from over four years of expertise in social media management, content strategy, and influencer marketing. As Regional Social Media Manager, I lead organic social media strategies across multiple properties while managing platforms such as Facebook, Instagram, X, TikTok, YouTube, and LinkedIn. Collaborating with various departments, I oversee creative content production, influencer partnerships, and property-level team development to implement cohesive strategies. With over ten years in marketing, including independent travel planning and digital communications, I focus on building engaging campaigns aligned with organizational goals. My work reflects a commitment to elevating brand visibility, fostering team collaboration, and ensuring seamless execution of marketing activations.
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