Veronica Santana
Global Brand & Growth Marketing Leader | Sports, Wellness & Lifestyle | Experiential, Sponsorships, Partnerships | Driving Brand Trust, Growth & ROI
- Role
- Director, Brand Marketing - Strong Nation at Zumba
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Veronica Santana
Self-motivated, dedicated, and results-driven marketing and international business development professional, with in-depth knowledge and understanding of the Americas and Asia Pacific Regions. With proven success in developing, managing, and implementing strategies, as well as measuring and delivering results, I thrive on creating plans and campaigns that drive growth across all business units. With over eight years of International Business Development, International marketing and Public Relations experience, and over fifteen years in the experiential and sports marketing fields- and providing award-winning programs - I have created and managed programs and campaigns for Fortune 500 companies including: Zumba Fitness, Florida Blue; PepsiCo, Diageo, Anheuser-Busch InBev, Inc; Allstate Insurance; Wm Wrigley Jr. Company; US Army; Billboard Magazine; General Motors; among many others. With additional experience in event/video production, digital marketing and media planning, I am capable of identifying and capitalizing market opportunities while capturing consumer’s passion for music, fitness, sports, new technology trends, entertainment and fashion, and translate these into strategies that will result in awareness, sales, budget efficiencies and financial growth.
Experience
Director, Brand Marketing - Strong Nation
Aug 2023 — Present
Education
Columbia College Chicago
Master in Arts, Entertainment and Media Management (MAEMM), Music Business
2003 — 2005
Digital Marketing Institute
Digital Marketing Professional
2018 — 2019
UCAB - Universidad Católica Andrés Bello
Bachelors in Communications, Audio-visual Arts
1996 — 2001
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