Veronica Mitchell
Manager, Cultural Intelligence, Insights and Research at NBCUniversal
- Role
- Manager, Cultural Intelligence at NBCUniversal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Veronica Mitchell
I am currently a Senior Research Analyst for Cultural Intelligence at NBCUniversal in the greater New York Area. This role area of focus includes Multicultural Consumer Insights / Thought Leadership, Cultural Trends, Partnership with Client Advocacy, and Identity & Diversity (Inclusive of LGBTQ+ & People with Disabilities). I am proficient in the following areas:RESEARCH STRATEGY• Multi-Disciplinary Research (ad sales, programming, digital, consumer insights)• Multi-cultural and Generational Trends• Competitive Analysis• Marketing and Sales Strategy• Public SpeakingTECHNICAL EXPERTISE• Nielsen Suite (Ratings, Ad Intel, & @Plan)• Campaign Research (TV Brand Effects, YouGov)• Digital Tools (Adobe, comScore)• Survey Consumer Tools (MRI, Simmons)• Social Metrics (Talkwalker, ListenFirst)• Microsoft Office (Word, Excel, PowerPoint)
Experience
Manager, Cultural Intelligence
Mar 2023 — Present · NY, US
Education
New York University
Certification, Nielsen Audience Measurement
Howard University
Masters of Arts, Mass Communications and Media Studies
2007 — 2009
University of California, Davis
Bachelor's degree, African-American/Black Studies
2002 — 2006
University of California, Davis
Bachelor's degree, American Studies
Skills
- Powerpoint
- (Npower, Powerplay, Galaxy Explorer, Iag, Mri/Simmons/Iag, Comscore, & Omniture
- Broadcast
- Public Speaking
- Editing
- Television
- Social Media
- Digital Media
- Research
- Community Outreach
- Event Management
- Advertising
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