Veronica Jenkins

About Veronica Jenkins

PRODUCT DEVELOPMENT | SOURCING | BUYING | MERCHANDISING- FASHION CLOTHING, ACCESSORIES, HOME DECOR, MOTORCYCLE RIDING GEAR Dedicated and hard-working individual with over 16 years of product development, product management, sourcing, consumer insights and trends, merchant/buying, and ecommerce experience. Passionate about being an influential, results-driven, detail-oriented leader and team player. Can work independently with minimal direction or as part of a team.

Experience

1. Product Manager

   Mativ

   Dec 2024 — Present · Brookfield, WI, US

   Manage product marketing and market development activities for assigned product lines (3M)• Manage implementation of new products and support existing market offerings• Support sales and marketing communication, vendor relations, data collection, and analysis• Develop and implement dynamic market strategies targeting specific competitors, specific accounts, or specific suppliers• Drive new product/market development planning of targeted products• Develop marketing plans and strategies to support overall corporate objectives• Develop a team marketing approach with key suppliers to maximize the utilization of their resources and facilitate communication on pricing, new product, and sales programs• Determine resource requirements (personnel, capital) for individual projects• Determine price positioning within given products and/or segments• Liaison to all departments to promote new product/market development and resolve conflicts that may impede progress• Participate directly in trade show activities to promote product lines • Assist with marketing communications such as website content, social media, SEO & PPC• Evaluate new emerging markets and technology changes to determine potential opportunities• Negotiate sales agreements and contracts with customers in cooperation with the sales team to ensure overall success of their line and business unit objectives• Company liaison for vendor partners for business unit negotiations, special contracts, and pricing• Reports product line sales on a monthly/quarterly basis with analytical insight• Evaluate new ideas, drive strategy development, and determine implementation needs• Advocate for assigned product lines internally and externally to drive education and growth

Education

• University of Wisconsin-Milwaukee

  Bachelor of Business Administration (B.B.A.), Marketing

Skills

• Inventory Management
• Fashion
• Customer Satisfaction
• Retail
• Merchandising
• Team Building
• Microsoft Office
• Visual Merchandising
• Microsoft Excel