Veronica Gota
Sr Manager Head of Digital Marketing Manager Uki @Salesforce
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WORK HISTORY
Sr Manager Head of Digital Marketing Manager Uki @Salesforce
Berlin, DE
Own UKI performance marketing strategy for Salesforce’s largest EMEA market• Lead $10M annual media investment across paid social, search, programmatic, and display• Exceeded revenue targets by 40% through experimentation, incrementality testing, and optimisation frameworks• Senior UKI stakeholder partnering with Local/Global GTM on demand strategy and forecasting• Lead agency partners and operating model to support business priorities• Apply AI-driven optimisation and forecasting to improve efficiency and decision-making at scale
EDUCATION
Universität Passau
Master of Business Administration, International Marketing and Management
Academia de Studii Economice din București
Bachelor of Business Administration (BBA), Marketing, Management and Finance
SKILLS
ABOUT VERONICA GOTA
I’m a paid digital and performance marketing leader with over 12 years of experience across enterprise SaaS and eCommerce in Europe.At Salesforce, I work on regional paid digital strategy, with responsibility for budget, performance, and outcomes across some of the most competitive EMEA and UKI markets. I’ve spent most of my career balancing strategy and execution - setting direction, getting hands-on when needed, and helping teams deliver consistently.I’ve worked across the full funnel and enjoy roles where there’s complexity to untangle, teams to grow, and room to improve how things operate. I tend to do my best work in environments where trust, ownership, and long-term growth matter.I’m most effective in roles where I can define strategy, scale teams, and drive sustainable growth at regional or global level.
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