Veronica Desouza
Search Marketing Analyst at Digitas North America
- Role
- Analyst, Search Marketing at Digitas North America
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Analyst, Search Marketing
Jan 2024 — Present · Boston, MA, US
Execute SEM strategy for high-impact accounts across retail and B2B verticals, and aligning media spend with evolving client KPIs and market trends.• Proactively communicate campaign performance and optimization strategies to clients during weekly calls, quarterly business reviews, and ad hoc check-ins – turning data into stories that build trust and drive alignment.• Optimize daily campaign performance through strategic budget reallocation, bid strategy testing, pacing, and platform-specific enhancements across SA360, Google Ads, and Microsoft Ads. • Serve as a key point of contact for external partners, collaborating on beta opportunities, performance deep dives, and strategic recommendations to enhance account growth.• Translate complex performance data from SA360, Salesforce, and partner platforms into clear, actionable insights for weekly reporting, client-facing dashboards, and long-term forecasting.• Collaborate cross-functionally with analytics, creative, and media teams to refine strategy and drive performance. Client Accounts: Victoria\'s Secret & Co, iRobot, Vonage
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