Veronica de Rycke
Engagement Lead Social Media @Ableton
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WORK HISTORY
Engagement Lead Social Media @Ableton
Berlin, DE
As Engagement Lead at Ableton, I developed platform-specific content strategies that turned stagnant channels into thriving communities. • +131% engagement growth on Facebook in 90 days, with organic conversation posts outperforming campaign assets (top post: 16K+ engagements). • 40% increase in engagement rate on X (3.2% → 4.5%), tripling monthly engagements and doubling impressions to 900K. • Scaled performance with zero media spend, using social listening, creator psychology, and agile content testing.
EDUCATION
University College of Ghent Faculty of Translation
Master's Degree, Multilingual Communication / Interpretor German - Russian
Arts & Music Academy Eeklo
Music Theory and Composition
Ghent University
Master's degree, Bilingual and Multilingual Education
SKILLS
ABOUT VERONICA DE RYCKE
I work with audience insight and communication strategy in music tech.For 15+ years, I’ve focused on understanding user behavior and turning it into clear direction for product, content, and brand.At Ableton, I built and led social listening and engagement from scratch. This led to measurable results, including +131% organic Facebook engagement in 90 days and +40% engagement rate on X.My focus is on identifying patterns, understanding what they mean, and helping teams act on them.I’m especially interested in how complex creative tools are communicated to broader audiences.I also make music, which keeps me close to the users I work for.
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