Veronica Cram

About Veronica Cram

I’m the Founder and Chief Consultant at InSight Strategic Solutions, where we help service-based businesses turn financial complexity into clarity — so they can grow profitably, operate efficiently, and make confident decisions.With 20+ years of experience in healthcare, manufacturing, defense, and education, I’ve led finance from every seat: from controller to AVP to campus president. Today, I help business owners see beyond the spreadsheets and connect their numbers to real strategy and outcomes.What sets me apart? I translate data into direction. My clients often say I make finance feel like storytelling — helping them understand what’s working, what’s not, and what to do next.Whether you\'re navigating rapid growth, setting salary caps, reforecasting cash flow, or just tired of flying blind, I’ll bring the structure, insight, and straight talk to help you move forward with purpose. Fractional CFO | Strategic Planning | Financial Forecasting | Operational Efficiency | Profitability CoachingLet’s connect if you’re ready for a financial partner who brings clarity, confidence, and results.

Experience

1. Founder & Chief Consultant

   InSight Strategic Solutions

   Mar 2021 — Present · Huntsville, AL, US

   Founded and lead a fractional CFO and financial strategy firm that helps service-based businesses gain clarity in their numbers, improve operational efficiency, and grow profitably. Serve as a strategic advisor to business owners and leadership teams, translating financial complexity into actionable direction.Key contributions:Built a client base of 30+ service-based companies across industries including healthcare, IT, marketing, and education.Created proprietary financial models and salary cap planning tools to guide revenue forecasting, pricing strategy, and cash flow management.Regularly conduct financial strategy sessions that align P&L targets with operational KPIs, team capacity, and salary constraints.Lead a team of consultants, analysts, and accounting specialists to deliver CFO-level insights and hands-on support.Trusted advisor to founders navigating growth, restructures, and acquisition decisions.

Education

• New Mexico State University

  Bachelor of Accountancy, Accounting

  1997 — 2001

• Auburn University

  Executive MBA, Business Administration and Management, General

  2012 — 2014

• The University of Alabama in Huntsville

  Masters of Accountancy, Accounting

  2005 — 2006