Veronica Chen
Vice President, GfK Custom Research
- Role
- Vice President, Gfk Consumer Life (Roper Reports) at GfK - An NIQ Company
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Veronica Chen
Seasoned consumer insights and market research professional with over twelve years of experience translating data into actionable marketing, brand and product strategies for Fortune 500 companies.
Experience
Vice President, Gfk Consumer Life (Roper Reports)
Jul 2014 — Present · Irvine, CA, US
Education
University of Southern California
MA
Peking University
BA
Skills
- Quantitative Research
- Market Intelligence
- Focus Groups
- Segmentation
- Primary Research
- Market Research
- Emerging Trends
- Marketing Research
- Competitive Analysis
- Survey Design
- Competitive Intelligence
- Trend Research
- Analytics
- Marketing Strategy
- Customer Insight
- Questionnaire Design
- Consumer Behaviour
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