Veronica Cano
- Role
- Sr Global Marketing Manager - Retail & Gtm at Smith Optics
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Veronica Cano
Experienced in managing large budgets, leading cross-functional teams, and overseeing all…
Experience
Sr Global Marketing Manager - Retail & Gtm
Jan 2022 — Present
Implementing a successful retail marketing plan for snow gear, bike, and eyewear on a global scale, emphasizing improvement of in-store resources and display, while increasing brand recognition and sales. Crafting and executing comprehensive go-to-market campaigns to boost both sell-in and sell-through across multiple categories, with a focus on expanding the presence and distribution of bike and eyewear products while maintaining industry dominance in snow. A cross-functional leader specializing in enhancing communication, streamlining processes, and sharpening operations to guarantee team success
Skills
- Marketing Strategy
- Budgeting
- Customer Service
- Social Media
- Management
- Apparel
- Sales
- Budgets
- Integrated Marketing
- Crm
- Trade Shows
- Customer Relationship Management (Crm)
- Product Development
- Public Relations
- Merchandising
- Marketing
- Retail
- Sales Management
- Forecasting
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