Veronica Boakye
Growth & GTM Leader | Marketplace, SaaS & Platform Scaling | Global Expansion & Partnerships
- Role
- Manager i, Strategy and Business Development at Walmart Marketplace
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Veronica Boakye
Strategic business development and marketplace leader with experience across e-commerce, real estate technology, and operations. Proven record of driving growth at Walmart Marketplace and co-founding a property-tech platform expanding across West Africa. Skilled in seller acquisition, digital strategy, and cross-functional leadership, with a strong foundation in analytics and international business. Passionate about leveraging data-driven insights to scale platforms, enhance user engagement, and drive sustainable business growth
Experience
Manager i, Strategy and Business Development
Jul 2023 — Present
Surpassed the FY25 revenue target by reaching $14.4M against a $10.3M goal before Q4 ended, marking a 39.8% increase, with my top seller achieving over $1M in GMV.•Developed the Walmart Fulfillment Services (WFS) Readiness Guide to equip the Inbound (IB) team with key WFS resources and strategies to boost seller inventory and holiday revenue. •Led as a WFS Subject Matter Expert by launching initiatives such as WFS White Glove team training and advocating for cross-team collaboration, driving measurable growth for sellers and the seller acquisition team. •Partnered with the WFS Business Development (BD) team to support the Inbound BD team, enabling top FY25 sellers like Ride Connect ($584,597 GMV) to adopt WFS—closing a 16% gap to plan and accelerating success for key sellers. •Generated over in GMV through promotional strategies like flash deals and strikethrough pricing with top sellers, ranking 5th highest in GMV on the Seller Acquisition team.•Enhanced team efficiency by migrating my Outlook email pipeline management system into HubSpot, automating follow-ups and streamlining workflow.•In Q1 FY25 Recognized for impact—Nominated for the \"Making a Difference Award\" for driving +38% launch AOP and +83% GMV AOP, securing the 2nd highest GMV across Seller Acquisition and the highest GMV per seller in Inbound ($4,192).
Education
Grenoble Ecole de Management
Master's degree, Business, Management, Marketing, and Related Support Services
Suffolk University
Bachelor’s Degree, International Relations (major) & International Business (minor)
2011 — 2015
Skills
- Sales
- Fashion Styling
- Fashion
- Branding
- Client Relations
- Customer Service
- Teamwork
- Data Entry
- English
- Event Planning
- Retail
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Salesforce.com
- Retail Sales
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