Veronica Varga
Marketing Technology Lead @Digital Rain
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WORK HISTORY
Marketing Technology Lead @Digital Rain
San Francisco, CA, US
Djing under the name vRok(pronounced V-Rock), I primarily focus on house music, including Chicago house, jackin house, and Detroit Techno. I am heavily into A/B testing tracks on the dancefloor and constantly strategizing ways to keep the long tail audience engaged the entire night in the club. Attempting a paradigm shift in popular dance music, I strive to bring new sounds to listeners while not forgetting the classics. Day to day operations include extensive social media engagement, SEO, constant networking gatherings, fighting misogyny in the industry, send time optimization, event logistics, AI generative model utilization, design and copy writing work, circling back with promoters and events, as well as large scale event planning, working in partnership with San Francisco nightclubs such as Monarch, The Oasis, and F8. Also skilled with after effects for visual creation to accent any set. On top of that add 2-3 hours of dj practice and/or music production as well as traveling to events, searching for new music, and catching up with my cat. Further more I run my own instance of Salesforce Marketing Cloud to launch and manage marketing campaigns and lifecycle journey for my events.
EDUCATION
University of California, Santa Cruz
Bachelor of Arts (BA), English Language and Literature/Letters
Arizona State University
English
ABOUT VERONICA VARGA
I am an experienced web and email developer and have experience as a data analyst as well. I specialize in developing within Salesforce Marketing Cloud, both front and back end. Always looking for new challenges, I love learning new programming languages and techniques. I have been using HTML since my high school graphic arts class and have loved watching how web development has evolved.I also run my own events production company, Digital Rain, that focuses on House and Techno music events within San Francisco and the surrounding areas.
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