Vernon Sheppard

About Vernon Sheppard

I am a User Experience Designer from Philadelphia, Pennsylvania, with over 15 years of experience. Experienced lead UX Designer with a proven track record of innovating virtual event aesthetics and enhancing audience engagement. Skilled in interpreting requirements, refining design elements, and ensuring adherence to WCAG standards. Adept at managing complete UX design lifecycles and optimizing user satisfaction through feedback analysis. Proficient in project management, user testing, and pioneering design concepts that set industry standards, modernizing platforms, and increasing user engagement. CORE COMPETENCIES:• Advanced skills in Adobe Creative Suite• Advertising and Media • Brand Development• Creative Direction• Creative Problem-Solver• Data and Analytics Analysis• Graphic Design• Hands-on User Experience Design• Information Architecture• Strategic Marketing Collateral• Storytelling Techniques• Generative AI Experiences - Figna MakeACCOMPLISHMENTS:• Spearheaded UI/UX interface designs, static and interactive, for core brands of domestic and international medical lasers. Identifying and developing key user experience for medical, veterinary, and equine markets.• Conducted independent market research, surveys & market analysis to generate user-based insights for the medical lasers.• Designed the complete experience across advertising, print collateral, trade show booth designs, video & audio platforms, including graphics, video editing & motion design.• Crafted style guidelines - Design systems, color theory, iconography, typography, illustrations, imagery, brand identity & product documentation.Contact me: v••••••••@gmail.com for User Experience | Creative direction opportunities.

Experience

1. Ui Ux Design Content Strategists Lead

   Vanguard

   Dec 2025 — Present · Media, PA, US

   Recruited as a UI/UX design strategist to conduct user research to understand the needs, behaviors, and preferences of the target audience. Analyze user feedback and data to inform design decisions. • Design Process: Support designs of UI for crew-facing experiences built from UiPath, Amazon Q, Appian. Used Figma Make, for decisions-quality prompt and to iterate on known patterns and flows. • User Research: Conducted and led user research to understand the needs, behavior, and preferences of the target audience. • User Testing: Conducted usability testing to gather feedback. Analyzed the user feedback and data to make informed design decision wireframing and prototyping. • Process Optimization: Used Figma\'s AI to establish structure, intent, and constraints in the design based on pressure-test ideas to improve usability and user satisfaction by 55%. • Stakeholder Collaborated: Worked closely with the product manager, developers, and business to ensure the designs aligned with the overall product vision and technical feasibility.

Education

• University of the Arts

  Bachelor of Arts - BA, Graphic Design

Skills

• Corporate Identity
• Brochures
• Html
• Visual Communication
• Dreamweaver
• Illustrator
• Layout
• Corporate Branding
• Image Manipulation
• Creative Direction
• Indesign
• Branding
• Flyers
• Flash
• Book Design
• Graphic Design
• Branding & Identity
• Marketing
• Illustration
• Advertising
• Magazines
• Adobe Creative Suite
• Logo Design
• Typography
• Interaction Design
• Drawing
• Photography
• Brand Development
• Posters
• Mac
• Catalogs
• Photoshop
• Social Media
• Web Design
• Art Direction
• Newsletters
• User Interface Design
• User Interface
• Print
• Packaging