Vernon Botha
Gtm Systems Manager @Equals
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WORK HISTORY
Gtm Systems Manager @Equals
London, GB
Leading the stabilisation and evolution of the company’s GTM systems and architecture, with a focus on building a scalable and trusted commercial infrastructure.Focus areas include:– stabilising and optimising HubSpot as the commercial system of record– improving sales adoption and lifecycle governance– aligning CRM, billing systems, and reporting (Quicksight) to enable trusted revenue visibility– supporting CRM migration and system simplification– establishing scalable processes across marketing, sales, and commercial operationsPartnering closely with sales, marketing, and leadership to build a reliable and scalable commercial systems foundation.
EDUCATION
The Shaw Academy
Diploma in Social Media Marketing & Online Reputation Management, Social Media
Digital Marketing Institute
Leadershiop and Management Certificate
Blackford Centre of Learning
Proffessional Wedding Planner Diploma, Wedding and Events
Shaw Academy
Diploma in Online Marketing, Online Marketing
SKILLS
ABOUT VERNON BOTHA
I build and optimise the commercial systems that drive predictable revenue.With 10+ years in B2B SaaS, healthcare and technology, I’ve led the design and evolution of go-to-market infrastructure across Sales, Marketing and Customer Success — owning CRM ecosystems, lifecycle frameworks, automation strategy and performance reporting.My focus sits at the intersection of strategy and execution:• Translating revenue goals into scalable GTM systems• Designing clear lead-to-revenue processes• Aligning lifecycle definitions across teams• Improving pipeline visibility and forecasting accuracy• Integrating platforms to eliminate data silos• Delivering executive-ready revenue reportingI’ve owned and optimised HubSpot–Salesforce environments, rebuilt lifecycle architecture, led CMS migrations, implemented attribution tracking, and facilitated cross-functional workshops to align commercial stakeholders around shared metrics.While my background includes senior marketing leadership, my strongest impact has consistently been in strengthening the operational backbone of the revenue engine — creating clarity, accountability and measurable growth.Core Areas of Focus:– Revenue Operations & GTM Systems– CRM Architecture & Lifecycle Automation– Pipeline Visibility & Attribution– Cross-Functional Commercial Alignment– Process Optimisation & GovernanceOpen to permanent or contract roles focused on commercial systems, revenue operations and GTM infrastructure.
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