Vernon Neitzell

About Vernon Neitzell

I specialize in translating strategy and innovation into disciplined, on-time execution.I’ve spent my career working at the intersection of marketing, sales, and operations—aligning cross-functional teams, building launch readiness, and ensuring organizations deliver what they promise to customers.My background spans brand management, go-to-market execution, commercialization, pricing, and portfolio leadership within large, complex organizations, as well as entrepreneurial experience running a construction business. Across both environments, I’m known for being collaborative, pragmatic, and highly accountable—someone teams trust to bring structure, clarity, and follow-through to complex initiatives.I’m energized by work that blends creativity and structure—where strategy becomes something tangible, valuable, and enduring. I tend to think like an architect: shaping a clear vision, designing the system to support it, and working collaboratively to build something that performs real-world conditions, earns trust, and stands the test of time.

Experience

1. Brand Manager 2

   Hormel Foods

   Feb 2020 — Present

   Led the brand strategy for the #1 brand in a $720M CPG category, driving sustained YOY growth. • Developed integrated marketing campaigns across digital, media, social, and shopper channels, achieving over 1B+ impressions. • Managed cross-functional teams to deliver consumer-led product innovations, generating $8MM+ in revenue and earning a 2023 PEOPLE’s Food Award.

Education

• UMN Carlson School of Management

  Bachelor of Science in Business Entrepreneurial Management

  2005 — 2009