Vern Gavin

About Vern Gavin

I’m a Senior Marketing Strategist who transforms data and creativity into brand stories that move people and deliver measurable growth.With over 8 years of experience leading marketing strategy, campaign design, and audience engagement across public, tech, and agency sectors, I’ve developed a unique approach: connect analytics with culture.My passion lies in building inclusive marketing ecosystems that don’t just reach audiences — they resonate with them. I’ve led multi-channel campaigns that increased engagement by 40%, streamlined CRM workflows that improved conversion rates by 35%, and created brand frameworks that celebrate authenticity and cultural relevance.Whether guiding creative direction, leading marketing operations, or shaping brand identity, I focus on impact — campaigns that are both data-driven and deeply human.Key Strengths & ExpertiseBrand Strategy & Creative Campaign DevelopmentMarketing Operations & CRM Optimization (Salesforce, HubSpot, Marketo)Omnichannel Marketing & Audience SegmentationDEI & Inclusive StorytellingGrowth Strategy, Analytics & Performance DashboardsTeam Leadership & Cross-Functional CollaborationDriven by purpose, powered by strategy — I build stories that convert and brands that endure.

Experience

1. Marketing Strategist

   FedEx

   Jun 2025 — Present

Education

• Jackson State University

  Bachelor of Business Administration - BBA

Skills

• Advertising
• Community Outreach
• Microsoft Office
• Sales
• Leadership
• Event Planning
• Social Networking
• Microsoft Word
• Social Media Marketing
• Microsoft Excel
• Training
• Research
• Integrated Marketing
• Public Relations
• Team Building
• Management
• Marketing
• Strategic Planning
• Nonprofits
• Digital Marketing
• Fundraising
• Brand Development
• Marketing Strategy
• Public Speaking
• Event Management
• Email Marketing
• Online Marketing
• Customer Service
• Nonprofit Organizations
• Social Media
• Direct Marketing
• Online Advertising
• Marketing Communications