Verna Andrews
Senior Marketing Leader | eCommerce & Performance Marketing | Product Marketing (GTM) | CPG & Retail Expert
- Role
- Small Business - Travel Consultant at Fora Travel
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Verna Andrews
Senior Performance Marketing leader with extensive experience in the retail media space. Recognized for scaling accounts and delivering industry-leading ROAS across Amazon, Target, and Walmart. Expert in bridging the gap between digital media and physical retail distribution. Following a 2-year caregiving hiatus, I am seeking a leadership position to leverage my background in omnichannel execution and proprietary analytics for a high-growth organization.
Experience
Small Business - Travel Consultant
Oct 2023 — Present · Richmond, VA, US
Scaled an independent consultancy to $150K+ in gross revenue within 4 months through targeted GTM strategies and high-touch client acquisition * Developed an email marketing strategy achieving a 78% open rate and 20% CTOR, consistently driving repeat business and high-value referrals * Developed unique value propositions and personalized content strategies for luxury market segments, mirroring CPG \"premiumization\" tactics
Education
Radford University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
Skills
- Shopper Marketing
- Digital Marketing
- Retail
- Social Media Marketing
- Integrated Marketing
- Advertising
- Marketing Strategy
- Brand Management
- Digital Strategy
- Online Advertising
- Interactive Marketing
- Account Management
- Trade Marketing
- Marketing Management
- Strategic Partnerships
- Amazon Advertising Basics Accredited Professional
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