Viraj Verma
Vice President Marketing @Sterling Holiday Resorts Limited
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WORK HISTORY
Vice President Marketing @Sterling Holiday Resorts Limited
Chennai, IN
EDUCATION
Digital Marketing Institute
Professional Diploma in Digital Marketing @ NIIT IMPERIA, Digital Marketing - Social , Mobile ,E mail & Digital Display, SEO & SEM and Analytics
SKILLS
ABOUT VIRAJ VERMA
19 years of experience in Marketing (BLT / ATL in traditional & Modern businesses) in varied industries and businesses like Vacation ownership, Entertainment, Durable, Modern Retail & niche gourmet. Currently driving Acquisition Marketing & Alliances at the corporate level for Sterling Holidays with my last assignment being GM Marketing and Strategic Alliances at PVR bluO and Regional Head Acquisition Marketing for Club Mahindra for North India & Supporting the national alliance team. Contribution to the top line thru a continuous funnel of opportunity is one of the prime responsibilities along with being the brand custodian for the region. I have a hands on experience in Conceptualizing & Managing marketing & Communications by Managing resources, budgets and forecasts, Campaign Planning & ROI, campaign integration (online & off line), New product & Brand launch. Having a sales background at the early stages of my career I am able to align my thoughts in line with the business requirement and incorporate these into my monthly and annual marketing plan accordingly.
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