Ekta Verma

About Ekta Verma

Seasoned Marketing professional with more than 17 yrs of experience in Loyalty and…

Experience

1. Consultant

   Mastercard

   Dec 2019 — Present · Mumbai, IN

   Managing strategic marketing efforts for South Asia region to drive Debit/Credit card Portfolio spends and optimization for different issuers/banks in the Region- Analyze the existing card portfolio, identify opportunities for growth, and provide data driven strategic solutions to drive activation and spends for banks across India and SA - Delivering customized Marketing solutions for Issuers/partners/banks across the region- Designing and Implementing projects ranging from lifecycle-based marketing, end to end marketing solutions for Issuers- Create Digital Marketing solutions for the Issuers to support acquisition and drive spends, leveraging Influencer and Affiliate Partnership to drive acquisition and create brand awareness- Stakeholder management at various levels across various Markets in South Asia

Education

• NIIT

  3 Year Diploma in Information Technology

• Delhi University

  Bachelor of Commerce (Hons.)

Skills

• Credit Cards
• Strategy
• Analytics
• Business and Data Analytics
• Crm
• Vendor Management Experience
• System Design
• System Development & Maintenance
• Vendor Management
• Information Management
• Client Relations Skills
• Business Analysis
• Sas
• Training
• Customer Relationship Management (Crm)
• Marketing Operations
• Management
• Ms Project
• Marketing Strategy
• Leadership
• Campaign Management
• Campaign Strategies
• Mentoring New Hires
• Capability Management
• Online Campaign Management
• Digital Marketing
• Project Management
• Relationship Management
• Loyalty Marketing
• Direct Marketing