Verena Lindinger
Senior Marketing Manager - Linkedin Ads @Linkedin
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WORK HISTORY
Senior Marketing Manager - Linkedin Ads @Linkedin
Munich, DE
Leading a small team of field marketers responsible for global projects:• Creation, production and promotion of customer success stories• Development and management of our global customer rewards program• Virtual and hybrid events strategy management for EMEA customer eventsOwnership of my own marketing programs:• Leading and executing global lead generation campaigns via email and LinkedIn ads• Creating our first marketers club for high potential customers in partnership with sales (Virtual Marketers Club consists of a range of events, educational resources and other benefits like an award ceremony and has gone global now).• Acting as the main marketing POC for parts of our marketing solutions sales team
EDUCATION
Ludwig-Maximilians-Universität München
Bachelor of Science (B.Sc.), Business Administration
Ludwig-Maximilians-Universität München
Bachelor of Arts (B.A.), Communication Science
ABOUT VERENA LINDINGER
I am a field marketing professional with international experience and well versed in planning and executing global marketing campaigns across various channels for EMEA and the German speaking markets. I am a passionate and curious person, who loves to learn and develop new skills. Team collaboration is an essential part for me in every job, as a good team as a whole can produce exceptional results.In my current role at LinkedIn I partner with our Marketing Solutions sales team to generate quality leads and educate customers at scale. Being part of the EMEA team, my role ranges from global lead gen campaigns, webinars and content creation to localised and tailored campaigns for EMEA markets.In my previous role I was employed by Accenture, working at Google as a Digital Campaign Manager for their large customers. My goal was to increase the client’s ROI and identify up-sell/cross-sell opportunities. Before that I worked as a Marketing Specialist at F-Secure, a Finnish IT security company. In those 4 years I occupied a cross-functional role between Marketing, Account Management, Sales and PR for the DACH market on behalf of the Helsinki Headquarters. The job contained both online and offline marketing campaigns and content as well as key partner management and collaboration responsibilities. Budget responsibility for the DACH market for all sales channels, various digital marketing campaigns, as well as being the company’s direct contact for channel partners, agencies and the online sales team for DACH were part of the wide range of tasks. Please feel free to get in touch with me if you want to connect!
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