Verena Herb
Director, European Industry Marketing Lead @Kearney
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WORK HISTORY
Director, European Industry Marketing Lead @Kearney
EDUCATION
Universität Bonn
Magistra Artium, Politische Wissenschaften
SKILLS
ABOUT VERENA HERB
For more than 15 years, I’ve worked at the intersection of communication, leadership, and strategy – across consulting, government, and journalism. My career spans national political reporting, advising federal ministers, representing a German state at federal level, and leading communications for a global top-tier consulting firm.In my current role as Head of Marketing & Communication DACH at Kearney, I partner with C-level executives to shape narratives that matter. I design and lead communications that resonate – with clients, media, stakeholders and society. From thought leadership to executive messaging, from brand strategy to crisis response: I believe communication is not a function. It\'s a strategic force.Earlier in my career, I led Hamburg’s federal representation (40+ staff) and served as Head of Press and Spokesperson to the Federal Ministry for Family Affairs – operating in a high-stakes political environment where clarity, credibility, and impact were non-negotiable.These diverse vantage points – from boardrooms to briefing rooms, from newsrooms to government halls – aren’t detours. They define my approach: strategic, audience-aware, and impact-driven.Focus areas:Executive Communication | C-Suite Advisory | Thought Leadership | Strategic Messaging | Public Affairs | Media Relations | Reputation & Crisis Management | Integrated Campaigns
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