Vera Schwarz

Customer Marketing Digital Manager Region Central & Ika @Essity

Munich, DE

Leading and mentoring the digital Customer Marketing Team Region Central, focusing on developing team members\' skills and careers- Driving forward the E-commerce & Omnichannel transformation in Region Central, while also supporting IKA (International Key Accounts) in close collaboration with Sales- Identifying and targeting strategic customers- Creating and overseeing marketing plans for key customers and tracking their performance- Close collaboration and exchange with internal Center of Excellence (CoE) and other country clusters- Managing the Omnichannel marketing budget- Acting as AI Ambassador within designated Region

Munich University of Applied Sciences

Bachelor of Arts (B.A.), Management Of Social Innovation

Hochschule für angewandtes Management

Master of Arts (M.A.), Business Psychology