Vera Salvo
Senior Marketing Manager, Co-brands Europe @Hilton
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WORK HISTORY
Senior Marketing Manager, Co-brands Europe @Hilton
London, GB
Lead European marketing strategy for Hilton Honors co-branded financial products across credit and debit cards, working with Mastercard, issuing banks and fintech partners to drive acquisition, engagement and long-term loyalty- Own end-to-end go-to-market strategy for new Hilton Honors cards across multiple European markets, including launch positioning, value proposition, media, CRM and partner channels- Built and manage multi-partner ecosystems (Mastercard, banks, fintechs, agencies), aligning commercial objectives with Hilton brand and loyalty strategy- Developed market-specific acquisition strategies for mature and challenger markets (UK, Germany), optimising messaging, funnel design and media mix- Led performance and CRM optimisation, using funnel analysis and customer insights to improve conversion, engagement and retention- Key driver behind new acquisition channel expansion (affiliates, aggregators, paid media), unlocking new growth pipelines for 2025+
EDUCATION
Iscte - Instituto Universitário de Lisboa
Bachelor of Science (BSc), Management
Universidade Católica Portuguesa
International Master in BA, Marketing
COPPEAD UFRJ
Marketing
Università degli Studi di Torino
Management
SKILLS
ABOUT VERA SALVO
Results-driven and dynamic Digital Marketing Manager with a proven track record of success in multinational companies. Strategic leader with over 10 years of experience in driving online presence, exceeding KPIs, and delivering impactful marketing campaigns. Expert in Digital Marketing, managing cross-functional teams, and driving strategic improvements. Fluent in multiple languages and proficient in various marketing tools.
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