Vera Merkatz
Mentor @Adplist.Org
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WORK HISTORY
Mentor @Adplist.Org
London, GB
Mentoring individuals and groups across the globe through 1:1 sessions and on a volunteering basis. Find me on https://adplist.org/mentors/vera-merkatz
EDUCATION
WU (Vienna University of Economics and Business)
Bachelor of Science (B.Sc.), International Business Administration
Copenhagen Business School
International Business
Thammasat University
International Marketing Management
University of Leeds
Master of Science - MSc, Consumer Analytics and Marketing Strategy
SKILLS
ABOUT VERA MERKATZ
Technically minded Product Manager with a unique blend of GTM expertise and technical product experience. I specialise in transforming complex technical capabilities into market-ready products that drive measurable business outcomes. With 8+ years in enterprise SaaS, I bridge the gap between technical innovation and commercial success.Key achievements include- Launched technical products like SDKs, achieving rapid market adoption- Transformed complex integration capabilities into scalable, market-ready solutions- Delivered customer savings through strategic product implementations- Led GTM strategies resulting in double-digit week-over-week adoption ratesMy approach combines- Strategic GTM thinking with technical product development- Deep customer research to inform product-market fit- Technical concept translation into compelling commercial solutions- Cross-functional leadership across technical and commercial teamsCurrently driving platform innovation at Tray.ai, focusing on AI-powered automation solutions. Previously scaled marketplace integrations at Rithum and led AI-powered analytics initiatives at ThirdEye Labs, consistently bridging technical capabilities with market needs.Areas of expertise: Technical Product Management | GTM Strategy | Product Commercialisation | Enterprise SaaS | AI/ML Solutions | Platform Integration | Strategic Customer Research
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