Vera Kovacevic

Editor in Chief @Xtalks

Toronto, ON, CA

Led the launch and editorial development of new sponsored and non-sponsored content initiatives• Regularly collaborate with with the Marketing team to align webinar and editorial positioning with Xtalks’ global life sciences audience, driving multi-channel engagement• Participate and lead internal company branding meetings with C-suite and senior marketing leaders• Led execution of sponsored multimedia editorial campaigns, including blogs, e-books, infographics and videos, for CRO and life sciences industry clients• Partnered closely with PR teams to shape narrative-driven storytelling featuring subject matter experts (SMEs) and key opinion leaders (KOLs)• Directed SEO-driven editorial branding initiatives, including website optimization and organic audience growth strategies • Manage and assign SEO-focused work to a team of full-time staff writers and freelance life science B2B writers • Write and edit content for marketing of life science webinars, webpages, press releases, e-blasts, newsletters, company announcements, social media• Implement, organize and write for Xtalks’ digital magazine, Xtalks Clinical Edge™, sent to clinical research professionals on a quarterly basis• Run weekly recording sessions for the Xtalks Life Science Industry Podcast• Help create life science industry-based news content (written and/or video) for the website and magazine• My published work on Xtalks: https://xtalks.com/author/vkovacevic/

York University

Bachelor of Science - BS, Biochemistry

University of Toronto

Doctor of Philosophy - PhD, Chemistry