Vera Chrebtow
Sr. Director Global Marketing / Scientific Marketing
- Role
- Sr Director, Global Marketing at Cerus
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Vera Chrebtow
Results driven Global Marketing professional with over 15 years in medical diagnostics and medical device industries. Demonstrated experience in communications and branding, product development, inbound and outbound sales and marketing support, and strategic marketing. Specialties: Upstream and Downstream Product Management, Product Launch, Marketing Communications, Extensive experience in Nucleic Acid Testing (NAT) technologies and scientific instrumentation.
Experience
Sr Director, Global Marketing
Feb 2017 — Present · Concord, CA, US
Lead critical commercial activities to expand global customer base, including launch planning, communications strategy, congresses, peer-to-peer events and product branding for the INTERCEPT Blood System for pathogen inactivation.• Lead global branding initiative to harmonize corporate and product look/feel and messaging across commercial regions (US, EMEA, LATAM). • Drive Public Relations initiatives and strategy in US and LATAM markets, resulting in local, national, and trade media coverage. • Perform economic analyses and modeling for pathogen inactivation in US hospitals; development of model and manuscript (in submission).• Coordinate with Scientific Affairs in strategic publication planning. • Oversee team in planning and execution of materials, websites, congresses, peer-to-peer events.
Education
Saint Mary's College of California
MBA
2003 — 2007
San Francisco State University
BS
Skills
- Trade Show Management
- Trade Shows
- Medical Devices
- Diagnostics
- Infectious Diseases
- Marketing Communications
- Product Development
- Market Research
- Cross-Functional Team Leadership
- Marketing Strategy
- Capital Equipment
- Hardware Diagnostics
- Product Launch
- Medical Diagnostics
- Product Management
- Sales Support
- Gmp
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