Venus Z.
Director of Data Science and Analytics
- Role
- SVP, Analytics Director - Consumer Banking and Lending at Wells Fargo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Venus Z.
Director of Data Science and Advanced Analytics with a robust track record in handling large-scale data. With over 15 years of professional experience, I have successfully led global teams of data analysts/engineers/scientists and analytics managers on both agency and client sides for ~10 years.My leadership has consistently focused on comprehending consumer and market requirements, working closely with clients to enhance and ensure data accuracy. I possess extensive expertise in harnessing big data to profile user behavior, tailor strategies, and provide actionable recommendations and insights, all with the goal of delivering solutions that align with the company’s objectives and create tangible value for customersSpecialties and Skills: marketing analytics (paid, own, web, DM, Email), business strategy, A/B Testing, Multivariate Testing, MTA, SAS, SQL, Python, R, visualization tools, and predictive modeling.
Experience
SVP, Analytics Director - Consumer Banking and Lending
Apr 2023 — Present · New York, NY, US
Building and scaling the insights and data mining team from the ground up, leading customer, web, and branch analytics across the organization. Developing executive dashboards and automated reporting infrastructure while driving AI and advanced analytics initiatives.
Education
Rutgers University–New Brunswick
Master of Science (M.S.), Applied Economics
Amsterdam University of Applied Sciences
Exchange, International Business and Management Studies
Rutgers University–New Brunswick
Master of Science (M.S.), Statistics
Skills
- Customer Insight
- Analytics
- Powerpoint
- Microsoft Excel
- Sql
- Linux
- Sas Certified Advanced Programmer
- Market Analysis
- Microsoft Office
- Statistics
- Direct Marketing
- Marketing Strategy
- Stata
- Market Research
- Analytical Skills
- Tableau
- Statistical Modeling
- Time Series Analysis
- Sas Programming
- Python
- Digital Marketing
- Analysis
- Data Analysis
- Segmentation
- Unix
- Marketing Research
- Predictive Modeling
- R
- Adobe Marketing Cloud
- Economics
- Microsoft Word
- Firstlogic
- Research
- Sas
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