Dave Ventresca
- Role
- Director, Omnichannel Marketing Analytics (Oncology) at GSK
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Dave Ventresca
I\'m an award-winning digital leader with an extensive record of conceptualizing…
Experience
Director, Omnichannel Marketing Analytics (Oncology)
Jun 2023 — Present
In this newly created role, I lead the development and execution of commercial analytics to optimize digital and omnichannel campaigns/tactics, including customer segmentation strategy, content messaging, appropriate KPIs / OKRs, etc. My focus spans both HCP and DTC campaigns and covers all of the brands within GSK\'s evolving Oncology portfolio. My team is nested within the Oncology Insights & Analytics organization.
Skills
- E-Commerce
- Social Media
- Business Strategy
- Management
- Market Research
- Team Building
- Digital Strategy
- Business Development
- Leadership
- Customer Relationship Management (Crm)
- Direct Marketing
- Creative Direction
- Digital Marketing
- Marketing Research
- Start-Ups
- Integrated Marketing
- New Media
- Marketing
- Publishing
- Crm
- Online Marketing
- Consumer Marketing
- Strategic Partnerships
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