Venkatesh Mudhliyar

About Venkatesh Mudhliyar

Marketing leader with 15+ years of experience driving growth across B2B SaaS, OTT, and digital-first businesses.Currently operating at a Senior Leadership level, I specialise in building and scaling demand generation engines, aligning marketing with revenue, and delivering measurable business impact.Over the years, I’ve:Driven 63% of annual SQL pipeline through full-funnel demand generationDelivered 58% reduction in CPL and 4× ROAS growthScaled ABM programs contributing 20% to pipelineManaged ₹10Cr+/month budgets across performance and brandBuilt marketing ops (HubSpot, attribution, lead scoring) reducing leakage by 35%My core strength lies in connecting marketing to revenue — not just running campaigns but building predictable pipeline engines.I’ve worked across organisations like BDO India, Disney+ Hotstar, ZEE5, and Shemaroo, giving me a unique mix of B2B + high-scale consumer marketing experience.What I do best:• Demand Generation & Pipeline Growth• Performance Marketing & ROI Optimisation• Account-Based Marketing (ABM)• Marketing Ops & Automation• Cross-functional leadershipI’m currently exploring Senior Director / Head of Marketing / Growth roles, where I can drive scale, efficiency, and revenue impact. Open to conversations on growth, marketing strategy, and leadership opportunities.

Experience

1. Associate Director Marketing Communications

   BDO India

   Sep 2024 — Present · Mumbai, IN

   Led and scaled a high-performing marketing team, aligning Product, Sales, Data, PR, and CRM to drive enterprise GTM and revenue growth.• Owned multi-million budgets and full-funnel strategy, managing agencies, affiliates, and platforms (Google, Meta, DV360) to drive scale and efficiency.• Delivered 58% YoY CPL reduction and 4X ROAS growth through data-led segmentation, funnel optimisation, and budget reallocation.• Drove demand generation contributing 63% of annual SQLs, improving Sales–Marketing alignment and conversion velocity.• Scaled ABM programs for enterprise accounts, increasing engagement by 75% and contributing 20% to pipeline.• Built marketing operations (HubSpot) including automation, attribution, and predictive scoring, reducing lead leakage by 35%.• Expanded acquisition via Pay-on-Meeting and affiliate ecosystems, ensuring predictable and cost-efficient pipeline.• Developed executive dashboards for CPL, pipeline, conversion, and ROI to support leadership decision-making.

Education

• MUMBAI 27 LTD.

  Bachelor of Science

• O.P. Jindal Global University (JGU)

  Master of Business Administration - MBA, Marketing

• O.P. Jindal Global University (JGU)

  Master of Business Administration - MBA, Strategy & Leadership

• Mumbai University Mumbai

  Bachelor’s Degree, Information Technology

  2011 — 2012

• Wharton & Co. LLC

  Organization Leadership & Innovation

Skills

• Social Media Marketing
• Web Analytics
• Google Webmaster Tools
• Social Bookmarking
• Smm ,Smo
• Blogging
• Competitive Analysis
• Marketing
• Google Adwords
• Social Media
• Google Analytics
• Search Engine Optimization (SEO)
• Sem
• Google Adwords Facebook Marketing
• Html
• SEO
• Smo
• Google Maps
• Online Advertising
• Marketing Communications
• Facebook
• Digital Marketing
• Management
• Email Marketing
• Online Marketing
• Analytics
• Advertising
• Link Building
• Organic Search
• Website Development
• E-Commerce
• Twitter
• Search Engine Marketing (Sem)
• Landing Page Optimization
• Facebook Marketing
• Ppc
• Wordpress
• Marketing Strategy
• Keyword Research
• Web Marketing