Venkata J
Sr Data Analyst @Simplii Financial
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WORK HISTORY
Sr Data Analyst @Simplii Financial
Led the migration of Interac debit cards to Mastercard debit cards within a strict timeline, ensuring seamless transition and minimal customer disruption- Performed descriptive analytics to identify key predictive variables, such as ‘Total Available Funds’ and ‘Transaction Frequency’, optimizing migration strategy for 1.5MM active card users-Supported the tax team by generating accurate T4,RL2,GIC tax data, automating workflows, and ensuring data integrity for compliance and efficiency-Applied the empirical rule to define outlier thresholds, setting eligibility criteria on funds and No.of ATM/POS/TAP transactions, ensuring data-driven card issuance-Developed Reports to monitor card activation trends, automating reports for real-time stakeholder insights and decision-making-Identified a 50% decline in card activation rate and executed a targeted engagement strategy by segmenting non-activated users based on their preferred digital channels (online banking, mobile app, email)-Deployed a personalized reminder campaign, leveraging user-specific engagement channels to drive card activation-Achieved a 70% activation rate by optimizing communication strategies and focusing on high-impact customer touchpoints-Conducted Customer Segmentation analysis to understand the clients behaviour on the channel usage and modes of payment-Collaborated cross-functionally with business and data teams to ensure smooth migration, effective analytics-driven decision-making, and continuous process improvements.
EDUCATION
Concordia University
Master's degree
ABOUT VENKATA J
Numbers tell a story— I make it clear and compelling.\" As a Senior Data Analyst With deep expertise in SAS, SQL, ETL and Reporting tools. I specialize in risk assessment, fraud detection, and financial forecasting, leveraging statistical analysis to mitigate risks and helped organizations to optimize marketing campaigns by improve customer retention through data-driven insights from dashboards and reports.Passionate about optimizing strategies and automating processes, focus on driving efficiency, profitability, and business growth.
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