Venkata Gudisay
Director of Digital Transformation | Product Management | Operations
- Role
- Sr Director of Product Management at Cisco
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Venkata Gudisay
As a Digital transformation Executive with over 20 years of experience, I have a proven track record of delivering value-driven solutions that enhance customer centricity and experience. Expertise in diverse industries and domains helps me drive growth efficiency, innovation and leverage emerging digital technologies and data. With a blend of strategic vision, technical expertise, and leadership prowess, I deliver tangible value through the following- Strategic Planning: Crafting and executing robust digital transformation strategies aligned with organizational goals- Cross-Functional Leadership: With a proven track record of building and leading high-performing teams, I foster a culture of collaboration and excellence across organization\'s- Customer-Centric Solutions: Championing customer-centricity by designing intuitive digital experiences that resonate with target audiences. I collaborate cross-functionally to map customer journeys, identify pain points, and deliver personalized solutions that enhance satisfaction and loyalty- Performance Measurement: Implementing KPIs and OKR\'s to track the success of digital transformation initiatives. I continuously monitor performance, iterate strategies, and drive accountability to ensure desired outcomes are achieved- Change Management: Leading organizational change by fostering a culture of innovation and agility. I adeptly navigate stakeholders through digital transitions, overcoming resistance, and ensuring buy-in at all levels.Overall, my value and mission lies in driving holistic digital transformation journeys that empower organizations to thrive in the digital age, delivering sustainable growth, competitive advantage, and enhanced stakeholder value.
Experience
Sr Director of Product Management
Dec 2024 — Present
Proud to have led Cisco’s Unified Customer Definition (UCD) initiative, creating a single source of truth for customer data across the enterprise. This work eliminated fragmented experiences, improved sales alignment, and enabled accurate growth measurement (iACV, ARR, ATR).Key highlights:Defined product vision & roadmap for UCD, aligning with revenue growth, churn reduction, and operational efficiency.Redesigned key metrics (iACV, ARR, ATR) to better connect sales strategy with business outcomes.Leveraged AI & predictive analytics (LLMs) to automate identification of ~1M customers in just 3 months.Partnered with GTM & Sales leadership to embed UCD into New Year Readiness, goaling, and pipeline planning.Aligned cross-functional teams (CRM, Renewals, CX, Commerce, Finance, Partners) to ensure consistent adoption.Represented Cisco with enterprise vendors (CRM, ERP, Billing platforms) to align solutions to long-term strategy.This initiative strengthened data governance, GTM strategy, customer experience scalability, and operational efficiency—all while positioning customer data as a true business growth driver.
Education
Sri Venkateswara University
Bachelor of Technology (B.Tech.), Computer Science and Engineering
1995 — 1999
University of California, Berkeley, Haas School of Business
Digital Transformation: Leading People, Data & Technology
2021 — 2021
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