Venkat Raman
FMCG Sales || GT & MT || Cadbury,Britannia & Coke || IIM-K
- Role
- General Sales Manager at Hindustan Coca-Cola Beverages
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Venkat Raman
Results-driven sales leader with 15 years of experience driving growth, distribution excellence, and high-performance teams in the FMCG sector. Currently leading sales operations for Hindustan Coca-Cola Beverages in Chennai, managing a dynamic network of distributors, senior ASMs, and 190+ front-line sales professionals.I have a proven record of scaling business performance across General Trade, Modern Trade, and Institutional channels — backed by deep market insights, strategic execution, and coaching-led leadership. Recognised for consistently delivering strong market share growth, expanding numeric and weighted distribution, and building resilient sales systems.Key strengths include team capability development, market expansion, trade marketing execution, and data-driven sales planning. My approach combines people development with performance discipline — turning strategy into results at the last mile.
Experience
General Sales Manager
Sep 2022 — Present · IN
Leading sales & Distribution for Chennai region. • Managing 4 Sr ASMs, 23 Sales Team Leaders & 190+ front-line sales reps. • Driving numeric & weighted distribution, infrastructure expansion, and market execution excellence. • Strengthening distributor ROI and sales team capability through structured reviews and market coaching.
Education
Indian Institute of Management, Kozhikode
MDP
2021 — 2022
Mahendra institute of Management studies
MBA
2008 — 2010
Skills
- Key Account Management
- Strategy
- Trading
- Modern Trade
- Management
- Negotiation
- Marketing Management
- Teamwork
- Team Management
- Brand Management
- Retail
- Category Management
- Competitive Analysis
- Trade Marketing
- Business Development
- Distributed Team Management
- Key Account Development
- Fmcg
- Merchandising
- Sales
- Product Development
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