Velmurugan G

General Manager @Ipol Lubricants - Gp Petroleums Ltd

Chennai, IN

Leadership Role. Strategic Support to Improve Revenue, Profitability & Collections PAN India • New Normal Champion. Coach the Team to deliver growth by adopting New Normal.• Responsible for the P&L, Business Growth for the Region.• Deliver Sales targets through Implementation of Sales and Marketing Initiatives.• Marketing Initiatives – Customer Presentations, Training, Market Storming• Managing Team to deliver Organizational objectives.• Revenue Generation, Grow Margins, Manage DSO, Inventory Management • Build and Maintain Relationship with Key Industrial & Auto OEMs. Leverage Business• Build and Maintain relationship with the Channel Partners and Direct Key Customers.• Review and Analyse the trend and Identify the Cross Sell Opportunities with Existing Customers• Drive Pipeline Management tool to add new customers. • Identify potential markets and appoint Distributors. • Participate in the Key Tenders, make contractual agreements with the customers • Collection of Payments as per the Credit Policy. Manage the Credit Limits for the Customers.• Budget & Sales Volume Planning, Sales Tracking, Preparation of Reports using CRM, MSOffice tools like Excel, Power Point and word as required by the management.• Sales forecasting and Managing the Inventory.• Team working with all the cross functional Departments.• Conduct Trials, Handling Customer Product Complaints.• Region : South India ( 6 States : Tamilnadu,Kerala,Puduchery,Karnataka,Telangana & Andhra Pradesh)

University of Madras

Master of Business Administration (M.B.A.), Marketing

National Institute of Technology, Tiruchirappalli

Bachelor of Engineering - BE, Metallurgical Engineering