Carlos A. Velasquez-Auza

About Carlos A. Velasquez-Auza

I am a product designer working for a publicly traded sports retailer. I have background working as a digital designer in the B2B and B2C industries for the last 3 years as well as 8 years working as a digital marketer.As a digital-marketer-turned-product-designer, I learned the importance of keeping track of your efforts and how those translate into a return. This framework has helped me become a better designer that has achieved major milestones for the business, for example:A 10% lift in sign ups by designing the “favorites” experienceI enjoy turning complex challenges into simple solutions for the users and a benefit for the business. In this process, I relish digging deep into competitor analysis, user research, user journey, interface design, A/B testing and feature performance analysis.I love working in products that can empower people to unlock their potential, so for my next role I am looking to work for established SaaS company to craft intuitive experiences that allow to them to retain and reach larger audiences.Checkout my portfolio: https://bit.ly/ncclkdnSome My Skills:Competitor Analysis, Usability Tests, A/B Testing, User Research, eCommerce Design, User Flow Design, Analytics Synthesis, Advanced Prototyping, Responsive Design, Mobile App Design, Visual Development (Webflow and Bubble)

Experience

1. Senior Product Designer

   Covenant Eyes

   Oct 2024 — Present

   Boosted retention by 32% through the design of a “Lessons” widget that offered timely guidance and emotional support to users.• Designed a “Commit and Reflect” journey that shortened conversion time and helped users build mindful digital habits, driving a 26% increase in adoption.• Designed and launched a 30-day onboarding journey that boosted early retention and drove meaningful lifts in conversion from free to paid.• Simplified and unified sign-up flows while increasing conversion, balancing business goals with psychological trust-building.• Led the creation and rollout of a comprehensive design system, improving team efficiency and consistency while developing educational content to support adoption.

Education

• Houston City College

  Business Administration and Management, General

  2010 — 2012

• University of St. Thomas (TX)

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, Marketing

  2012 — 2015

Skills

• Market Research
• Microsoft Word
• Information Management
• Budgets
• Marketing
• Sales
• Spanish
• Training
• New Business Development
• Outlook Express
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Brainshark
• Brightree
• Dvd Studio Pro
• Healthcare Management
• Business Development
• Strategic Planning
• Compressor
• Online Marketing
• Final Cut Pro
• Direct Sales
• Insurance
• Corel Draw
• Management
• Adobe Creative Suite
• Customer Service
• Negotiation
• Sales Promotion
• Inventory Management
• Producteev