Velangini Reddy
Product Marketing & Life Cycle Management, GTM Strategy, Brand Building I New Product Development | Emerging Technologies, Digital Therapeutics, Healthcare Innovation I Customer success
- Role
- Lead Product Management at Dr. Reddy's Laboratories
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Velangini Reddy
I\'ve spent 19 years at the intersection of science, strategy, and commercial execution —…
Experience
Lead Product Management
Feb 2023 — Present · Hyderabad, IN
Product Champion, steering the Global Product Strategy for the DTx (Digital Therapeutics) Portfolio, effectively communicating the product vision and value propositions- Collaborating with Global/Regional Teams to align Product Development, Marketing & Sales Strategies across regions, ensuring global consistency and local relevance- Working with R&D, Regulatory, Clinical, and Marketing Teams, for new product development from concept to launch. Transitioning to new product lines, ensuring no disruption to customer experience or market presence- Tailoring the GTM approach to each market’s unique dynamics, a phased rollout plan, smooth transition between existing and new SKUs, successful launch of new products, repositioning existing ones, driving brand awareness & lead generation - Spearheading Multiple Product Development Projects, ensuring on-time and on-budget delivery - Tracking KPIs, financial performance/ adoption metrics of products post-launch, P&L statements, user /market feedback, and making strategic adjustments/improvements to maximize project/product success- Supporting the Building PoCs, Business Cases, defining New Product Benefits/ ROI, to key stakeholders for securing required approvals and funds- Enhancing Product Sales, identifying global market opportunities, penetration into new geographies/ segments, delivering consistent business and revenue growth - Maintaining constant communication with Key Opinion Leaders, HCPs, Doctors & Medical Practitioners, and tie-ups with Hospitals for positioning the company\'s products and business development- Forging alliances for technology transfer, innovations, R&D, and globalization. Representing the organization in industry events and establishing Dr. Reddy as a trusted brand, globally - Managing a team of product specialists & cross-functional team members at the project level, empowering people to deliver their best
Education
Bharathidasan University
Master of Science - MS
Bharathidasan University, Tiruchirappalli
Master of Science
2004 — 2006
Osmania University
PG Diploma in Business Management
2007 — 2008
Osmania University
Bachelor of science
2001 — 2004
XLRI Jamshedpur
Leadership and Change Management
2021 — 2022
Indian Institute of Management Bangalore
MicroMasters Program in Business Management
2021 — 2022
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