Anton Vekhov
Senior Product Manager @Zynga
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Manager @Zynga
San Diego, CA, US
Defined and executed user engagement strategies for a top (>1m MAU) match3 game- Customer-Centric Approach: Developed tailored user journey curves for crucial segments of payers to enable enjoyable user experience and improve lifetime value of VIPs- Retention: Re-designed Return User Experience to be more fulfilling and rewarding, lifting RURR and re-activating hundreds of high spenders per month, contributing to a more sustainable DAU baseline- Gamification: Launched a portfolio of 0→1 gamification features to lift the daily active buyer baseline- Ads: Partnered with ad monetization team to deliver new watch-to-earn placements increasing viewer impressions.
EDUCATION
Carnegie Mellon University
Master of Science - MS, Product Management
Moscow Institute of Physics and Technology (State University) (MIPT)
Graduate Certificate, Management in Innovation Entrepreneurship
State University — Higher School of Economics
Bachelor's degree, Economics
University of London
BSc, University of London International Programmes, Banking and Finance
ABOUT ANTON VEKHOV
Product Manager with over 5 years of experience defining and executing go-to-market, monetization and retention strategies in mobile and web apps. Over 4 years for mobile gaming expertise at Zynga:↗ Product Gamification: Launched a portfolio of 0-to-1 mobile gamification features, lifting in-app-purchases and ad revenue.↗ Leadership: Led a cross-functional team to deliver a roadmap of improvements that boosted monthly subscription monetization.↗ Customer-focused Optimization: Improved users\' lifetime value by implementing player journey segmentation strategies.↗ Product Strategy: Implemented advanced live ops strategies to increase engagement and retention, via a series of a/b testing and iterative metric optimizations.Feel free to reach out to discuss the latest trends in gaming and consumer products in general.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.