Anton Vekhov
Senior Product Manager @ Zynga | Mobile Monetization | Data-Driven Product Strategy | Gamification
- Role
- Senior Product Manager at Zynga
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Anton Vekhov
Product Manager with over 5 years of experience defining and executing go-to-market, monetization and retention strategies in mobile and web apps. Over 4 years for mobile gaming expertise at Zynga:↗ Product Gamification: Launched a portfolio of 0-to-1 mobile gamification features, lifting in-app-purchases and ad revenue.↗ Leadership: Led a cross-functional team to deliver a roadmap of improvements that boosted monthly subscription monetization.↗ Customer-focused Optimization: Improved users\' lifetime value by implementing player journey segmentation strategies.↗ Product Strategy: Implemented advanced live ops strategies to increase engagement and retention, via a series of a/b testing and iterative metric optimizations.Feel free to reach out to discuss the latest trends in gaming and consumer products in general.
Experience
Senior Product Manager
Oct 2024 — Present · San Diego, CA, US
Defined and executed user engagement strategies for a top (>1m MAU) match3 game- Customer-Centric Approach: Developed tailored user journey curves for crucial segments of payers to enable enjoyable user experience and improve lifetime value of VIPs- Retention: Re-designed Return User Experience to be more fulfilling and rewarding, lifting RURR and re-activating hundreds of high spenders per month, contributing to a more sustainable DAU baseline- Gamification: Launched a portfolio of 0→1 gamification features to lift the daily active buyer baseline- Ads: Partnered with ad monetization team to deliver new watch-to-earn placements increasing viewer impressions.
Education
Carnegie Mellon University
Master of Science - MS, Product Management
2019 — 2020
Moscow Institute of Physics and Technology (State University) (MIPT)
Graduate Certificate, Management in Innovation Entrepreneurship
2019 — 2019
State University — Higher School of Economics
Bachelor's degree, Economics
2015 — 2019
University of London
BSc, University of London International Programmes, Banking and Finance
2016 — 2019
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